Quick note: the Trybe link in this post is an affiliate link. If you sign up through it we might earn a little, at no extra cost to you. Every other platform is linked without a code, and we rate them all the same way. Full affiliate disclosure.
UGC jobs in Australia and New Zealand come from three places: platforms (Creator Flow for Aussie brands, plus global apps that take Aussies and Kiwis like Insense, Billo, Influee and Trybe), agencies and communities (Silverfox MGMT represents creators over 30), and pitching brands directly. Use the platforms to practise and get paid early. Build your real income by pitching. Being over 40 helps: brands selling to grown-up customers are short on creators who look like them.
You've watched the "UGC is easy money" videos. You've downloaded three apps. One wants 3,000 followers you don't have. One has a jobs feed full of US brands that won't ship to Perth. One offered you a free serum for three videos and the rights to use them forever.
So you're sitting there at 9pm wondering if the whole thing is a young person's game and you missed the boat. You didn't. The work is real and brands want creators your age. The problem is that nobody hands you a straight list of where Australian and New Zealand creators actually get hired. You are not the problem - the map is. So here's the map.
Where do UGC creators over 40 find jobs in Australia and New Zealand?
Every UGC job comes through one of three doors. Most creators only try the first one, then decide UGC doesn't work.
- UGC platforms and apps. Brands post briefs, you apply or pitch, the platform handles payment. Easy to start. Usually lower pay, lots of competition, and some have follower or business requirements.
- Agencies and communities. Talent agencies that put creators forward for brand work, plus Facebook groups and creator communities where brands and other creators share call-outs.
- Pitching brands directly. You find a brand already spending on ads, notice what their content is missing, and email them an idea. Slower to start. Where the repeat clients and better rates come from.
Do brands actually hire UGC creators over 40?
Yes, and there's a real gap behind it. AARP's Media Image Landscape research found that while 46% of the US adult population is over 50, only 15% of online images containing adults included anyone in that age group. Brands selling skincare, supplements, homewares, travel and fashion to grown-up customers need faces that look like those customers.
You can see it in the job posts too. Australian UGC Facebook groups regularly carry call-outs like this one asking for women aged 40+ who are confident talking to camera. And brands on the Australian platforms are choosing by age on purpose. The owner of leather brand Shed Leather says in a testimonial on Creator Flow's site: "I love that I can easily find creators who suit my brand and my target age group."
If you want the full case for starting UGC after 40, it's in our pillar guide: how to become a UGC creator in Australia.
What does the research say about UGC creators over 40 in Australia?
Honest answer first: there is no single, current, independent Australian study on UGC creators over 40. What exists is industry research and commentary on how brands show (and miss) older women. Here is what we found, with the date and the source, so you can judge it yourself.
- Only about 2% of Australian ads show women over 45. That figure was cited by Are Media's CEO and Ogilvy ANZ's chief strategist on a SXSW Sydney panel on ageism in marketing. It is an industry claim from a conference panel, not a peer-reviewed number.
- The same speakers said women over 45 control around 80% of discretionary spending in Australia and New Zealand. Read it as their estimate. Their point stands either way: the people brands most want to reach are rarely the people brands put on screen. Mediaweek's follow-up piece covers it in more depth.
- Women over 40 want to see themselves. A 2015 survey of about 4,300 women over 40 by fashion retailer Millers found 76% wanted women their age appropriately represented in advertising and media (reported by Scoop NZ). It is dated and brand-commissioned, so treat it as a signal, not a benchmark.
- The US shows the same gap. AARP's figures above (46% of US adults over 50, 15% of online images) point the same way.
What this means for you, in plain terms: the demand side is real, and the supply of faces over 40 is thin. That is why we tell creators to lead with their age, not hide it. We are not promising you work or an income, and results vary. But "brands want someone who looks like my customer" is a strong pitch line, and you can back it up with the sources above.
What do Australians search for when they look for UGC work?
We checked what comes up for the questions our community actually types. Three patterns showed up. Almost every top result is a general guide aimed at brands or at young creators. Nothing we found speaks to creators over 40 in Australia directly. And the same handful of phrases keep appearing: UGC jobs Australia, UGC creator over 40 Australia, best UGC platforms Australia, UGC creator NZ and how to become a UGC creator in Australia. We cannot see search volumes without a paid keyword tool, so we have not quoted any. Those are the phrases we wrote this guide around.
What are the best UGC platforms for Australian and NZ creators?
Here's every platform we looked at, what it's good for, and what creators say about it in public. A quick note on the reviews: they're quoted from creators' own public posts (mostly Reddit's r/UGCcreators). They're individual experiences, not our results, not typical and not guaranteed, and dollar figures are in whatever currency the poster used. Platforms also change their rules often, so check each one's current terms before you sign up.
| Platform | Based / open to | How you're paid | Best for |
|---|---|---|---|
| Creator Flow | Australia | Fixed fee per job, paid on approval | Aussie brands, local work |
| Trybe | Global (Stripe, 170+ countries) | Commission, ad spend share or flat fee | Creators happy to bet on performance |
| Silverfox MGMT | Sydney, Melbourne, Brisbane | Agency bookings | Talent over 30 wanting representation |
| Insense | Incl. Australia + NZ | Negotiated, held until approval | Creators with 1,000+ followers |
| Billo | US, UK, Canada, Australia | Set price per gig | Total beginners, practice reps |
| Influee | 30+ countries incl. Australia | Your rate per video | Building a body of work |
| TRIBE / #gifted | Australia | Paid posts / gifted product | Creators who also have an audience |
1. Creator Flow (Australia)
Creator Flow is the Australian-built UGC marketplace, run by Roar Global, and the one Aussie creators mention most. On its creator page you can accept commissioned jobs directly or pitch your ideas to brands, and payment is processed after the brand approves the job. The brand list is genuinely local, including names like Koala, Youfoodz and HelloFresh ANZ.
The catch creators flag: you may need to be set up as a business.
"I looked into Creator Flow as well, but it seems like you need a registered business."Australian creator, r/UGCcreators
"I've signed up for Creator Flow which seems to be the higher recommended platform" ... "cold pitching + platforms is probably the best combo.""New to Aussie UGC", r/UGCcreators
Our take: if you're in Australia, start here. And on that business question: an ABN isn't a box anyone can tick. The Australian Business Register says you must be running a business to be entitled to one. If you're treating UGC as a business, talk to your accountant about setting it up properly. (Not tax advice.)
2. Trybe (global, performance-based)
Trybe works differently. Brands run your videos as Meta ads and pay on performance: a percentage of sales, a share of ad spend, or a flat fee per submission, depending on the brand. Payouts go through Stripe in 170+ countries, so Aussies and Kiwis can join. Most of the brands featured on its homepage are US direct-to-consumer brands.
Creators are split on it, and the split is all about the pay model:
"Getting paid one fixed number for a traditional UGC video ran as an ad vs potentially much higher commissions if it performs well (Trybe)."r/UGCcreators
A creator used to "$400–$500 per UGC video" reported: "So far, I've made $12 with one brand.""My honest review of Trybe so far", r/UGCcreators
"So far I'm at $141 in commission.""Made my first commissions from Trybe!!!", r/UGCcreators
Our take: good for practice and an occasional winner, risky as your only income. Commission-only means you carry the risk the ad flops. Prioritise briefs with a base fee.
Trybe is not TRIBE. Different companies, different models. TRIBE is further down.
3. Silverfox MGMT (agency for talent over 30)
Silverfox MGMT describes itself as "Australia's first modeling agency exclusively representing male and female talent over 30", with offices in Sydney, Melbourne and Brisbane and a dedicated Creators division. It isn't a jobs app. It's representation: the agency puts you forward for brand work and takes bookings for you. You apply to join and they decide.
Reviews: honest answer, we couldn't find independent creator reviews of Silverfox's creators division solid enough to quote. If you've worked with them, tell us inside Content Creators 40+ and we'll update this.
Our take: worth an application if you're comfortable on camera and want someone else doing the selling. Same rule as any agency: Scamwatch says to never pay money upfront to start a job. If anyone (not just an agency) asks for a joining fee before you've earned a cent, walk away.
4. Insense (open to Australia and New Zealand)
Insense lists both Australia and New Zealand among the countries it works with. You need a UGC portfolio in the app and, per its FAQ, "a minimum of 1,000 followers on Instagram and at least 500 median views on TikTok, with a minimum of 1% engagement". You negotiate your own price, and the brand's payment is held by Insense until your content is approved.
"Ive been using Insense and it's been pretty good for finding decent paying deals. I often find larger projects that pay larger amounts."r/UGCcreators
"It's a good site. You just need to weed out all of the gifted collabs."r/UGCcreators
Our take: one of the better-paying marketplaces once you clear the follower bar. Filter out the gifted jobs and don't take them by default.
5. Billo (now open to Aussies)
Billo launched its creator app in Australia alongside the UK and Canada, according to its App Store release notes. It's one of the easiest places to land a first paid gig. The trade-off is the pay.
"...their start-out pay is relatively low, and most of the gigs I've gotten have been $40 to $55 dollars.""BILLO is a Great Platform.", r/UGCcreators
"Billo is fine for creators who are just starting out. The only downside is the pay is low."r/UGCcreators
Our take: paid practice. Do a handful to build your portfolio and confidence, then move on.
6. Influee (30+ countries, including Australia)
Influee connects creators with brand campaigns across 30+ countries and lists Australian creators on its site. You set a per-video rate and apply to campaigns. Its own FAQ says creators "typically earn between €290 and €850 per month" (their figure, not ours).
One creator's thread title says it all: "Constant rejection from Influee Collabs."r/UGCcreators
Another, still new to UGC, "recently received a new designation on Influee as a Top Rated Creator."r/UGCcreators
Our take: lots of competition, and low per-video prices from other creators drag rates down. Fine for reps. Don't price yourself into the basement to win.
7. TRIBE and #gifted (Aussie apps with follower minimums)
TRIBE was founded in Australia in 2015 and asks creators to have over 3,000 followers. #gifted, another Aussie app, says creators need 3,000 followers on Instagram or 10,000 on TikTok, and it mostly pays in gifts and experiences rather than cash.
"Tribe works well but most of them are Australian companies."r/influencermarketing (an older thread)
Our take: these are closer to influencer work than pure UGC. Useful if you already have an audience. If you don't, skip them for now. UGC doesn't need followers.
For Kiwi creators: where to find UGC jobs in New Zealand
Most of the list above works from New Zealand: Insense names NZ directly, and Trybe pays out through Stripe. On top of that, Colabz bills itself as New Zealand's UGC platform, trusted by brands across New Zealand and Australia, with a creators page to sign up. Casting site StarNow lists UGC jobs around Auckland. And never forget the Tasman is no barrier: UGC runs on email and file transfer, so Kiwis can pitch Australian brands, and Aussies can pitch Kiwi ones.
Platforms are a crowded room. Hundreds of creators apply to the same brief, often for a price you can't live on. That's not a sign you're too old or not good enough. It's the model. Which is why the next bit matters most.
If you've been applying into the void, this episode of our podcast, I Am That 40+ Content Creator, is about a creator who went from zero gigs to high-paying brand deals by changing one thing:
Should I pitch brands directly instead of using UGC platforms?
Do both, but put your real energy into pitching. When you pitch directly there's no platform cut, no race to the bottom on price, and the brand gets to know you, which is how one job turns into a monthly retainer. Creators on the platforms say it themselves:
"...you're better off going direct and positioning yourself as a brand partner vs a ugc creator that does videos for $150.""Insense feels dead…", r/UGCcreators
How to find brands to pitch (the over-40 way)
- Start with brands whose customer looks like you. Skincare for mature skin, menopause and perimenopause products, home and garden, pets, travel, wellness, kitchen gear, fashion for real bodies. Your life is the niche.
- Check they're spending on ads. Meta's public Ad Library shows the ads any brand is running on Facebook and Instagram. Set the country to Australia or New Zealand and search the brands you already buy from. A brand running ads needs fresh content all the time, because ads wear out.
- Spot the gap. Their product is clearly for women in their 40s and 50s, and every face in their ads is 25? That's your opening line.
- Pitch one idea, not your life story. Name the ad you saw, name the gap, offer one concrete video idea, drop one link to your samples.
- Follow up. Twice, a week apart. Brand inboxes are chaos, and the follow-up is often the email that gets read.
Let Claude build your pitch list for you
Steps 2 and 3 are where most of us lose a whole evening. Our UGC Skills Pack is ten Claude skills that do the strategy work. Tell it your niche and who you look like, and the Top-Performing Ads Scraper finds brands with ads that have been running for 60+ days and the gaps in their creative. The Brand Deep-Dive Researcher pulls their ads, customer voice and competitor angles into one report. Then the Cold Pitch Email Writer drafts the email. $147 AUD once-off, installs into your own Claude Pro account in about five minutes, 14-day money-back guarantee.
See The UGC Skills Pack →How do I spot a dodgy UGC job?
New creators get targeted, and creators over 40 get targeted with a particular flavour of "we love your vibe, just pay for our creator training first". Scamwatch says to stop and check any job offer that requires you to pay money to make money. Our red flags:
- Any fee to join, train or "unlock" jobs before you've been paid.
- Gifted-only offers that want usage rights forever. Product isn't payment for ads.
- A brand that won't put the brief, deliverables and rights in writing.
- Pay that only happens "after the campaign", with no date.
And if you'd rather not work all this out alone, Content Creators 40+ is our UGC and content community for women over 40 on Skool. It has a UGC jobs board, a UGC course built for 40+, weekly content prompts and a monthly live call with us, for $29 USD a month. Want the bigger picture first? Read how to become a UGC creator in Australia, or, if your brain runs on novelty, is UGC good for ADHD?
- UGC jobs in Australia and NZ come through three doors: platforms, agencies and communities, and pitching brands directly.
- Creator Flow is the Australian platform most creators recommend. Insense, Billo, Influee and Trybe all take Aussies, and Insense and Trybe work for Kiwis too.
- Silverfox MGMT represents talent over 30, including a creators division. Never pay any agency or platform upfront to get work.
- Trybe is not TRIBE. Trybe pays on performance. TRIBE and #gifted want 3,000+ followers.
- Platforms are practice. Pitching brands whose customers look like you is where repeat, better-paid work comes from.
Frequently asked questions
Three places. UGC platforms (Creator Flow is the Australian one most creators mention, plus global apps that take Aussies such as Insense, Billo, Influee and Trybe), agencies and communities (Silverfox MGMT represents creators over 30, and Facebook groups and creator communities share call-outs), and pitching brands directly. Platforms are a good place to practise. The repeat, better-paid work mostly comes from pitching brands yourself.
Yes. Insense lists New Zealand among the countries it works with, Trybe pays creators through Stripe in 170+ countries, Colabz is a New Zealand creator platform trusted by brands across New Zealand and Australia, and casting sites like StarNow list UGC jobs around Auckland. Kiwi creators can also pitch Australian brands directly, since UGC work runs over email and file transfer.
No. TRIBE is an Australian influencer platform founded in 2015 that asks for over 3,000 followers. Trybe is a newer performance-based UGC app where brands run your videos as ads and you are paid on results, through commission, a share of ad spend or flat fees, depending on the brand.
No. Older faces are under-represented in marketing: AARP research found that while 46% of the US adult population is over 50, only 15% of online images containing adults included anyone in that age group. Brands selling to grown-up customers need creators who look like those customers, and there is an Australian agency, Silverfox MGMT, built entirely around talent over 30.
Yes. UGC jobs are open to creators of any age, and brands selling skincare, wellness, homewares and fashion to grown-up customers often want faces that match. Industry commentary suggests older women are rarely shown in Australian advertising, which is the gap creators over 40 can step into. There is no age-specific UGC platform we know of, so the work comes from general platforms like Creator Flow, Insense, Billo, Influee and Trybe, from agencies and communities, and from pitching brands directly. Results vary and nothing is guaranteed.
Trybe is a real performance-based UGC app where brands run creator videos as ads and pay on results. Creators in public reviews report very different outcomes, from a few dollars to a few hundred, so treat it as a place to practise and test rather than a guaranteed income. Check the brand's pay terms on each brief before you film, and look for briefs with a base fee. The Trybe link in this post is an affiliate link.
✨ How this was made: This post was created with AI, working from our own ideas, opinions, frameworks, offers, content and voice, and pulling from our second brain. We always check our work before we publish. Human led. AI powered.