Get your product in the hands of a room full of content creators aged 40+.
One afternoon at an iconic St Kilda venue, at the IRL content event built for creators over 40. Five ways in, from a box of samples to headline partner.
Pick the closest lane on the form below, add anything else in the notes, and we'll come back to you with the details, the deadlines and exactly what we need from you.
Every creator walks out with a bag. You send the product, we pack it, and it lands in the hands of a room full of people whose whole job is filming what they use.
Be in the room. Your own space at the event, your product in front of them, and a face they can put to the brand. This is the one that turns into ongoing creator relationships.
One brand, front and centre. Named on the page, from the stage and across everything we publish about the day.
Something worth winning, drawn from the front while the whole room is watching and filming.
No budget, no pop-up, no fuss. Send what you've got and we'll find the right home for it on the day.
Food and drinks are handled. The venue caters the whole afternoon under its own licence, so we're not looking for anyone to feed the room - but if you're a drinks or food brand, a single serve in the bag or a hero product as a prize puts you in front of the same room. Anything else you've got in mind, put it in the notes on the form and we'll have a proper conversation. Questions first? Email hello@hivehubcollective.co.
You're not buying a logo on a banner. You're putting your product into the hands of people whose entire job is making content about the things they use - and who reach exactly the customer everyone else forgets.
Unscripted is run by Hive Hub Collective Pty Ltd, founded by Mia Steel and Kristen Werner. We've spent two decades on the other side of the brand and creator relationship, which is exactly why we know what makes this work. Alongside us are Chrissy, Tara, Carolyn and Tracey, big creators and UGC stars in the 40+ space. This is not a room your brand wants to miss.
We run the UGC course that trained those creators, we've sat on both sides of hundreds of brand briefs, and we're building this room because nobody else would. If your product ends up in it, it's being handled by people who do this for a living.
Mia & KristenTell us which lane you're after and add anything else in the notes. Sign up and we'll be in contact ASAP with everything you need - deadlines, quantities and the run of the day.
Bag, pop-up, prize, product or headline. Two minutes to fill in, and one of us gets back to you personally, ASAP.
Filling this in doesn't lock you into anything. It tells us you're interested. We'll come back with the details and costs for the option you picked, and nothing is confirmed until we've both agreed it in writing. Your details are handled per our privacy policy.
Who you're dealing with. Unscripted is run by Hive Hub Collective Pty Ltd, ABN 72 687 287 627, an Australian registered company. We hold public liability insurance covering the event, and it is held at an iconic licensed St Kilda venue that carries its own insurance and permits. Happy to provide a certificate of currency on request.
Australian content creators aged 40 and over. Working UGC creators and influencers, from a few thousand followers to a few hundred thousand, plus larger creators and influencers joining us from around the country. There are 100 tickets on sale and that's the cap - it's a room, not a stadium.
Goodie bag means you ship us product and we put it in every attendee's bag. Pop-up means you're there on the day with your own space, meeting creators and letting them film with your product. Plenty of brands do both.
We cap the room at 100 tickets, so 100 plus a small buffer covers you whatever happens. We'll confirm the final number with you in writing once sales close, well before you need to ship anything.
It depends which option you pick and what you're bringing. Fill in the form and we'll send you the details for the option you're after - no pressure, no lock-in.
Your brand is named and tagged across the content we make on the day, and we'll send partners photos of their product in the room to use on their own channels. What we can't do is promise you content from the attendees. They're independent creators posting in their own voice on their own accounts, so we don't own or licence any of it for you and we won't put a number on it. What we can promise is your product in the hands of everyone in that room, your brand in front of all of them, and an introduction to the ones you want to work with properly afterwards.
No, and you don't need to. The venue caters the whole afternoon and serves the drinks under its own liquor licence, so outside food and drink can't be brought in and served. If you're a food or drinks brand, a single serve in the goodie bag or a hero product as a prize gets you in front of exactly the same room.
Three ways. Your insert card goes in every goodie bag, so everyone leaves with a direct line to you. If you bring a pop-up you meet them face to face on the day. And afterwards, tell us who caught your eye and we'll make the introduction personally - we ask the creator first, then put you together. We don't hand over attendee contact lists.
Yes, and that's half the point. Everyone in the room is a working content creator. If someone's a fit for your paid UGC or ads, take it from there directly - we'll happily make the introduction.
Saturday 28 November 2026, 12:30pm to 5pm, at an iconic St Kilda venue right on the beach. Partners get the exact address well before the day.
The earlier the better, especially for pop-ups - space in the room is limited. Get your details in now and we'll tell you exactly where things stand.
St Kilda, Saturday 28 November 2026. A room of creators over 40, cameras rolling. Pick your lane, sign up, and we'll be in contact ASAP. Spots in the room are limited.
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